“It’s a dangerous time to be a journalist,” declared Ryan Thornburg, a new professor at the UNC School of Journalism and Mass Communication and former managing editor of USNews.com.
In line with him was the publisher of The Wall Street Journal, Gordon Crovitz, who said, “It’s a tough world for all of us.”
Both were speakers at the 2007 SABEW Conference this weekend.
Everyone recognizes that the media industry has changed with the advent of the internet, and this conference gave journalists, both editors and reporters, a chance to ask each other for solutions to budget and readership problems. Questions tossed around included:
“How long does your reader spend with each issue?”
“Do writers for you become branded?”
“What’s the appetite for video snippets?”
“I’ve got a story here, what’s the best multimedia treatment?”
“What do you have to offer up that’s unique?”
In an industry in which many firms are scaling back jobs, another popular question was:
“Are you hiring?”
The good news for the business journalists in attendance was that at least some magazines, wire services and newspapers are hiring, and business journalism is one of the very few areas, and possibly the only area, in newspaper reporting which is growing.
Events such as the SABEW Conference give journalists the chance to network but also to keep their skills updated with workshops on topics such as “Effective Blogging.”
If they want to survive, it seems the journalists will have to work hard. Fortunately for readers, at least this SABEW group is already rolling up their sleeves.
– From city writer Melissa Moser